Date of publication: 2017-07-09 09:45
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This ingenious pad campaign by Ogilvy & Mather for travel brand Expedia uses airport IATA codes to great effect. The idea came about after the team noticed a woman walking through Heathrow with the word FUK hanging off her suitcase.
'Choose One' features children carrying weapons, alongside classmates holding either a Kinder Surprise egg, the book 'Little Red Riding Hood' and a ball from the schoolyard game Dodgeball. One child is holding something that's been banned in America to protect them, with the audience asked to guess which one.
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Earn royalties every time your book is printed to fulfill a new order placed on , Amazon's European websites, your CreateSpace eStore or through sales channels offered with Expanded Distribution. Check out our video on how you earn royalties with CreateSpace.
When you have such an iconic product as the Mini, you don't always have to do something particularly clever or involved to make your point. And this silly campaign, casting the much-loved motor in an uncharacteristically sinister light, struck just the right note of fun for us last Halloween.
Ogilvy & Mather once again prove themselves as print advertisement masters with this clever approach to allergy medicine. Using simple yet effective colours and simple illustrations means that this is an ad that pops from the page.